| NEC's ad system pumps out spots based on gender, age |
| 07-22-2008 12:31, 2 months ago |
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Filed under: Wireless
For better or worse, targeted advertising isn't going anywhere . Seemingly, it's not getting any more discrete , either. NEC's Digital Signage Solution combines a camera, a large display and a FeliCa contactless IC card reader / writer in order to dole out advertisements that cater to certain demographics. The system includes the innate ability to determine "gender, generation and other attributes" of a person in order to serve up advertisements that will cause him / her to spend some dough. From there, the individual can scan their phone in order to access related content on their mobile internet browser. That's all and fine and dandy we suppose, but how on Earth do you convince busy citizens to stop by and have a look at an otherwise uninteresting flat-panel? [Image courtesy of NEC ] Read | Permalink | Email this | Comments |
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Source : Engadget
Category : IT Blogs News
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